Michelman is showcasing its newest inkjet technology at the 40th-anniversary edition of Labelexpo Europe. The company has expanded its JetPrime brand to include JetPrime WB 1100, a product for pigmented water-based inkjet printing applications. This technology, for coated offset substrates, is useful for high-speed printing applications such as folding cartons and corrugated.

JetPrime WB 1100 is designed to improve image quality through enhanced holdout and reduced bleed and mottle. Additionally, it is not as harsh on printers and priming equipment because of its environmentally friendly and non-corrosive formulation.

“We are investing heavily to enable digital printing and provide solutions that allow for unprecedented quality at a significantly lower cost of ownership,” explains Lisa DiGate, Michelman’s vice president of printing and packaging. “The global label industry has undergone significant changes over the years, including globalization, digitization, environmental sustainability pressures, workflow automation, and changing consumer demand. These changes continue to provide both the label industry and Michelman plenty of opportunities to develop solutions to improve the identification and packaging of goods. We feel that JetPrime WB 1100 is one such solution.”